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About Massmerize
Massmerize
2010 is one of its kind initiative of FICCI, which brings
together the best minds in the Industry and the Government
and offers a cerebral platform to:
- Debate the Key policy issues within
the FMCG sector
- Identify the steps being taken to
optimize the business efficiency
- Analyze how technological solutions
improve profitability
- Learn & Network with fellow industry
experts in an interactive forum
- Explore new business opportunities
within FMCG sector.
India, with its favorable demographics and
ever rising middle class provides a tremendous impetus to
the growth of the FMCG sector. Market potential of more than
Rs 13,500 crores is untapped at the bottom of the pyramid.
FMCG - A sector that affects the lives of each and every individual
of the society, and is an inevitable part of every household's
consumption and expenditure, is today the 4th largest in the
country with a current turnover of over US $28bn and an expected
growth rate of 10% CAGR.
Nothing succeeds as success!
But what are the elements that are the success pillars for
the FMCG sector today and what are the strategies company
employs to survive the competition and excel?
- Are market leaders will be those who adopt
a sustainable approach tomorrow?
- For a country like India with millions below
the poverty line, and nearly 12 million people entering
the job market every year, is it time the sector looks upon
an inclusive business model as a core objective
- A country which has a huge fan following
of stars & most brands sell by Star brand ambassadors,
is the sector aligned to a responsible Brand campaign
Massmerize 2010 will serve as THE platform
to provide answers to all these questions. Massmerize 2010
will provide an opportunity to get an insight into the current
happenings and issues relating to FMCG sector with a unique
programme of thought-leadership, discussions and impressive
gamut of high profile expert speakers from the top organizations
like P&G, Marico, ITC etc. and speakers from the Government.
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